Raising the world's financial IQ

Hiro is personal financial intelligence

Generative AI is a revolution. The impact on personal finance will be profound.

What does this mean? It means no more app-hopping between google searches, spreadsheets, PDFs, budgeting tools, banking apps and investment accounts. It means no more paying an arm and a leg for financial guidance. It means having a low cost, super sharp financial partner that knows your situation deeply and can help you make better decisions.

Our founding story

Ethan and Rushabh met in 2017 while Ethan was building Digit and Rushabh was building Facebook. Rushabh joined Ethan in 2020 and helped transform Digit from a savings app into a savings, investment and banking app. Digit was acquired for $238M by Oportun (OPRT) in 2021.

After leaving Oportun in 2023, it was clear to both of them that they loved working together but it wasn't clear they would start another company anytime soon. Ethan needed to recharge and Rushabh needed to dive deep into ML, explore and tinker with LLMs, the most compelling thing to happen in technology since the iPhone.

It didn't take long. In early 2024, they reconnected to catchup on everything Rushabh had been building and learning, and Ethan was shook. The universe was calling. They had to go see if the dream of personal financial AI was finally possible.

Hiro co-founders Rushabh Doshi and Ethan Bloch
Rushabh Doshi Co-founder
Ethan Bloch Co-founder

Backed by the best in financial technology

Eoghan McCabe CEO, Intercom
Josh Elman Former VP Product, Robinhood
Shishir Mehrotra CEO, Superhuman
Daniel Kang CFO, Mercury
Srinivas Narayanan VP Eng, OpenAI
Dan Martell Author, Buy Back Your Time
Chris Lattner CEO, Modular AI
Hunter Walk Partner, Homebrew
Renaud Laplanche CEO, Upgrade
Nikhil Chandhok CPTO, Circle
Chris Hutchins Founder, All The Hacks
J. Money Founder, BudgetsAreSexy.com
Akash Garg Former CTO, AfterPay
Sasha Klein Partner, PWC
Hoang Vuong CFO, Advisor
Alka Gupta Former Founder/CEO GlobaliD, Head of Strategy eBay/PayPal
Avichal Garg Partner, Electric Capital
Ryan Nier COO, Nova Credit
Tom Brown Partner, Paul Hastings
Dan Manges Former CTO, Root Insurance
Ragavan Srinivasan VP Product, Meta AI
Snigdha Kumar CEO, Brico
Ficus Kirkpatrick CTO, /dev/agents
Darius A Monsef IV CEO, Pre
Carolyn Satenberg-Stewart CPO, AKASA